Abundant Earth
Whole-food supplements for stress & depletion.
Challenge
An e-commerce company offering whole food and nutraceutical supplements to help individuals heal from stress and depletion aimed to rebrand their packaging. In an oversaturated market with many similar products, their existing design felt generic, attracting price-focused shoppers rather than those seeking premium quality. The challenge was to elevate the brand’s visual appeal to stand out and reflect its commitment to wellness and high standards.
Scope of Project
Package Design
Digital Marketing Assets
Approach
We revisited the brand’s core inspiration to capture its natural essence, infusing this spirit into every element of the design. By drawing on the business’s founding principles, we crafted refined sketches and developed style guides that transformed the visual identity from a bargain look to one that radiates premium, natural quality. This transformation was brought to life through a complete overhaul of the product labels, website, and Amazon listing images—positioning the brand as the go-to choice for customers seeking high-quality natural supplements.
Launched the rebranded packaging to rave reviews and sales.
Results
The rebranded packaging launched to positive feedback from customers and led to an increase in sales. The refreshed visual identity successfully elevated the brand’s perception, helping it stand out in a competitive supplement market.
I hired Lauren for the rebrand and redesign of our supplement labels and Amazon infographics after RAVE reviews from a trusted friend in the industry, and after three (yes, three) failed attempts with other designers.
Lauren not only understood the design aesthetic I was after, but more importantly, the emotion and feeling I wanted our designs to evoke.
She is excellent at her craft, efficient, flexible, and a wonderful communicator. Lauren gave me the gift of feeling aligned with my branding for the first time in years and I can’t express the joy and relief this has brought. We’re big fans at Abundant Earth!
Tiffany Gieser
Founder & CEO, Abundant Earth