So we are almost halfway through the year and the early predictions of this year are still holding true. Trends come and go and we can only keep ourselves connected with the ever-changing external reality.
Whether you are a business owner or the marketing guru of your company, keep yourself informed of the trends of this vast market. Remember, society evolves and sometimes simple things like the deterioration of the environment can bring a swing to what sells and what doesn’t, what’s appealing to people and what is not.
2017 is the year we return to organic and natural. Pantone has named Greenery as the color for 2017.
“A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.
“Greenery is a fresh and zesty yellow-green shade that evokes the first days of Spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.”
With that being said, here are the graphic design trends for 2017.
Bright, Bold and Vibrant colors
Over the past few years, designers have used simple color schemes in order to create clean designs. We are now seeing increasingly bright, vibrant and bold colors in designer’s work and this trend is expected to become more popular.
Just as Pantone crowned the color of the year Greenery, we expect to see designers using more colors found in nature and intensifying them. With photography, the trend is to use saturated images.
There will be a more noticeable shift away from neutral colors like whites, grays and black, to bolder and brighter colors.
I know, we loved the idea of stock images as they are simple to use and we save having to pay a professional photographer which can be costly. The use of stock images worked for a while, however, the problem became that the best generic images get overused by everyone.
Specifically, the popularity of these stock images has created the authenticity to plummet. Have you ever read an article on the web or on some newsletter just to find the same image that has been used in other dozens if not hundreds of articles? I would think that the writer doesn’t care about making their work original.
That is why you need to start using authentic, original images. Stop using the most popular images and start making some of your own.
Hand-Drawn Graphics and Icons
With all the competition out there, authenticity is a necessity. And as previously stated, repeated and overused stock images are no longer a way to display our image. Therefore a new trend, hand-drawn graphics, seem to be the solution for many big corporations to differentiate themselves from the rest.
Minimalism Will Get Back To Its Roots
Tracing its roots back to the early part of the 20th century, and for some, even further, minimalism is today more popular than ever. The notion that simplicity and clarity lead to good design, is yet to be further explored.
By minimalism, we meant lack of clutter or unnecessary adornments. The unfilled white space means more breathability and focusing the reader’s attention on the communication of the message through design. This is especially true in package design. It doesn’t mean, however, that we need to stick to boring white and black color schemes.
Big and daring fonts are used to grab the eye, to focus the attention on the message, rather than having a saturation of content.
Easy, simple to use, they don’t require special software to run, GIFs are becoming more and more popular in our daily life to communicate emotions when text won’t.
Instead of using boring stock images, learn how to create GIFs that will create a better impression like the one below:
Color transitions are one of the biggest design trends right now. Beginning in 2016 and rising quickly after, this trend is everywhere, from logo to buttons or picture overlays.
And as the year continues its course, more new trends come to light and gain the agreement of the graphic design industry. We can only keep ourselves informed and act with judgment.
- On May 23, 2017
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